PRESS RELEASE, FOR IMMEDIATE RELEASE
Swiftech® introduces new Lok-Seal™ brand of compression fittings and adapters designed for the PC industry with safety in mind
“The ultimate cooling Machine™”
Long Beach, CA – April 13, 2012, 3:30 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release a new line of fittings marketed under the Lok-Seal™ brand. The product line is quite comprehensive and comprises compression fittings offered in the most popular sizes, various adapters such as elbows, adjustable SLI/Crossfire connectors, extensions and manifolds. The different models are available in two colors, black and chrome.
The primary design concern of the product line was safety and all the fittings feature a combination of hex nuts and finger grips, so that users can use standard tools to safely Lock their fittings in place for a durable Seal, thus the brand: Lok-Seal. “These fittings are the fruit of a long and careful reflection about the issue of safety versus cosmetics in liquid cooled computers, and we are emphasizing safety not only by design, but thru user education by publishing a precise how-to guide on each product page, said Gabriel Rouchon Swiftech’s Chairman & CTA. Being a performance oriented company, it is not surprising that the company is also claiming that Lok-Seal™ fittings “are perhaps the least restrictive fittings on the market” in a white paper published on the opportunity of this launch. Pricing is set competitively with other offerings on the market.
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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at: info@swiftech.com.
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This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.