PRESS RELEASE, FOR IMMEDIATE RELEASE

Swiftech® unveils new Edge “HD” series liquid cooling kits.

“The ultimate cooling Machine™”

 

FOR IMMEDIATE RELEASE

Long Beach, CA – November 3rd, 2011, 2:30 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release for retail sales of the H2O-x20 Edge “HD” series liquid cooling kits using their new flagship CPU waterblock the Apogee™ HD and the patent pending MCRx20 Drive (Rev3) series of PC radiators.

 

The new kit series announce uncompromised performance, functionality, and simple installation at a reasonable price. “This new generation offers an ease of installation which is very close to that of other all-in-one kits, but it does it without sacrificing performance and functionality: users can take full advantage of the power of liquid cooling i.e. low temperature and low noise while not being restricted to CPU-only cooling as is the case with other all-in-one kits” said Gabriel Rouchon Swiftech’s Chairman & CTA, further adding “ Of course, top performance and modularity do carry a price premium, mainly because we use such a powerful and sophisticated pump in our system, but thanks to volume manufacturing we can now offer these kits at a substantially lower price compared to initial introduction. The bottom line is this: if you are going to use a dual or a triple 120mm radiator in your system, there is no question in my mind that it should be able to cool CPU, Graphics, and anything else you want to throw at it”. The H2O-x20 Edge HD kits are shipping now to Swiftech dealers worldwide.

 

MSRP & Product Page Links:

H20-x20 Edge HD Kits from $229.95 to $269.95 depending on version

 

About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at: info@swiftech.com.

Safe Harbor
This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.



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