PRESS RELEASE, FOR IMMEDIATE RELEASE

Swiftech® unveils new Multi-port Apogee™ HD Flagship CPU Waterblock and MCRx20 Drive (Rev3) PC radiators, higher performance and cost reductions.
“The ultimate cooling Machine™”

FOR IMMEDIATE RELEASE

Long Beach, CA – October 28, 2011, 3:54 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release for retail sales of their new flagship CPU waterblock, the Apogee™ HD, concurrently with Revision 3 of the Patent Pending MCRx20 Drive series of PC radiators.

 

Close to 18 months in the making, the Apogee™ HD was designed to surpass its predecessor the Award Winning Apogee™ XT in all critical areas: improved thermal performance, reduced flow restriction, new choices of colors, classic black or fashionable white, fine-tuned mounting system, lower cost, and an exclusive innovative feature that works in conjunction with the new Revision of the MCRx20 Drive™ PC Radiators: the Multi-port connectivity.

“We wanted the new Apogee HD to best  the XT by significant thermal and hydraulic performance margins, which also included competitive testing and we wouldn’t quit until we had every sample of the best waterblocks on the market beat”, said Gabriel Rouchon Swiftech’s Chairman & CTA, adding “We also felt that we needed a clear competitive edge with our enthusiast users by continuing to bring innovative features to the table, so we developed the multi-port connectivity: supplemental ports were added to the Apogee HD and to the MCR x20 Drive radiators; this enables quite dramatic flow rate improvements in complex systems where multiple water-blocks are used to cool CPU, Graphics processor, Chipset, Memory and other devices.”

Introduction of the white color was a refreshing addition to the classic black, and was also accompanied by the recent unveiling of similar choices among the company’s offerings, such as the MCW82 Universal GPU cooler, the MCP35 pump series, and the new line of SLI/Crossfire bridges. This clearly marked the company’s  intent to offer a comprehensive line of color-coordinated devices for system builders and enthusiast modders.  

In parallel, the company also announced substantial price reductions for the new MCRx20 Drive (Rev3) series of radiators, which were rendered possible by recent investments that the company made in state-of-the-art machinery.

Finally, and with the release of the aforementioned products which are the building blocks for the company’s liquid cooling kit business, similar news are expected to follow suit shortly  regarding their H20 Edge and Ultima lines of Liquid Cooling Kits.

 

MSRP & Product Page Links:

Apogee™ HD CPU waterblock: $74.95
MCRx20 Drive Rev3 radiators: from $85 to $169.95

 

About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN – News)
Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at: info@swiftech.com.

Safe Harbor
This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.




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